With 13 years in the spa industry, Gwen’s area of expertise is spa management. Having started out as a Massage Therapist and Aesthetician, Gwen was offered the opportunity of a lifetime.  She was promoted to the position of Regional Director of Spa Operations where she managed 6 urban hotel spas in downtown Chicago. This is where her management career began.

Over the course of her spa career, she has managed 7 luxury urban hotel spas, opened a Forbes Travel Guide 4 Star and AAA Four Diamond casino resort spa as a Pre-Opening Team Executive and rebuilt medical spas and plastic surgery practices in both Chicago and San Diego.

As a Director of Spa Operations, having expertise in all aspects of the spa department is essential to its overall success.  Whether you are building a new spa or revamping an existing one, Gwen can implement the following based on your specific needs:

Operations Management
Standards of Operations
Human Resources
Employee Development
Problem Solving
Strategic Planning
Standards of Excellence
Team Management
Public Speaking
Project Management
P&L Management
Business Partnerships
Event Planning
Secret Shopping
Sales and Marketing
Inventory Control


Scheduling a consultation is the first step to setting yourself up for success.  During your complimentary consultation, we’ll discuss your business needs and how I can help you achieve your goals.

Gwen McGuire
Spa Consultant
(858) 361-8547